SENSODYNE: TRIGGERS

With a new found appetite for braver work that doesn't revolve around dentists; the Sensodyne 'Triggers' campaign used everyday food and drinks, along with hyper-realistic CGI and sound design to recreate the unmistakable feeling of tooth pain striking.

The Sensodyne 'Triggers' campaign spread through social, being used to create a hyper-rich Facebook Canvas. The Canvas allowed users to diagnose their tooth pain without ever having to leave the Facebook platform.