Every year over 200,000 new UK mums feel unprepared going into childbirth because the realities of what lies ahead is often sugar coated. It was time for a postpartum revolution and Frida were the ones to tackle the issue - torn vaginas and all - with #RealBirthAnnouncements.
Six real women. Six real accounts of the ‘miracle’ of life. Celebrated (not shamed) across a national out of home campaign.
